DESCRIPTION
Lincoln Recreation offers a variety of youth and adult programming for our community. Activities are seasonal and range from camps, classes, and sports leagues.
THE SOLUTION
The goal was to launch Lincoln Recreation’s 'Kids Kamp' with engaging weekly content that highlighted the warm, friendly atmosphere of the counselors, encouraging parents to sign up their kids. We developed a pre-launch strategy to build excitement, followed by monthly content shoots focused on fun, engaging content with counselors as the main faces of the reels. During these shoots, we also captured organic images for their Recreation guides.
REEL CREATION